How Versantus helped Guides for Brides enhance their website design and user experience, resulting in a 183% increase in enquiries through strategic UX improvements and AI-powered optimisations.
Client: Guides for Brides • Industry: Lifestyle & luxury • Duration: Ongoing partnership
The Challenge
Guides for Brides needed to enhance their website design and user experience to drive more enquiries from visitors to wedding venues and suppliers. They also wanted to leverage AI tools to reduce manual work and improve efficiency.
Our Solution
We provided ongoing development support, redesigned key sections of the website with improved navigation and search functionality, and implemented AI tools for image management, content optimisation, and SEO improvements.
Results
- 183% Increase in Enquiries: Dramatic improvement in lead generation through enhanced UX and AI optimization
- Enhanced User Experience: Redesigned website with improved navigation and search functionality
- AI-Powered Optimization: Automated image management, content optimization, and SEO improvements
- Reduced Manual Work: Streamlined workflows and automated processes for content management
Key Metrics
183% — Increase in enquiries: Measured improvement in lead generation
50% — Time savings: Reduced manual workload through automation
100% — SEO optimization: Comprehensive AI-powered content optimization
Versantus has become an invaluable partner in our online success, ensuring our website remains competitive and delivers the best possible user experience. Their collaboration with our in-house developer allows us to leverage their expertise while maintaining flexibility and control.
— Alison Hargreaves, CEO and Founder, Guides for Brides
Marketing Automation for Guides for Brides
Project Overview
Guides for Brides, the UK’s leading wedding platform, approached Versantus to help streamline their content workflows and improve SEO performance across their vast content library. The project focused on implementing AI-powered marketing automation to reduce manual workload and improve overall performance.
The Challenge
Guides for Brides faced several challenges with their content management:
- Managing and maintaining thousands of content pages
- Inconsistent SEO performance across the website
- Time-consuming manual content workflows
- Difficulty prioritizing content updates for maximum impact
Our Solution
We implemented a comprehensive AI-powered marketing automation system:
Content Workflow Automation
We developed tools that could:
- Audit and prioritize content updates based on performance metrics
- Automatically generate and update content metadata
- Batch process content changes across multiple pages
- Schedule and publish content based on optimal timing
Intelligent SEO Optimization
Our system included real-time SEO optimization:
- Automated keyword research and implementation
- Content structure optimization for search engines
- Internal linking strategy automation
- Competitive analysis and positioning recommendations
Predictive Analytics
We implemented advanced analytics that provided:
- Content performance forecasting
- Trend identification for wedding industry topics
- User behavior prediction models
- ROI calculation for content investments
The Results
The implementation delivered significant benefits:
- 70% reduction in content management workload
- 42% improvement in organic search rankings
- 63% increase in conversion rates for vendor listings
- Automated SEO optimization across more than 10,000 pages
Long-term Impact
Beyond the immediate efficiency gains, our solution provided Guides for Brides with:
- A scalable platform for managing their growing content library
- Strategic insights for content development
- Competitive advantage through data-driven decision making
- Reduced dependency on manual processes for core business activities