Designing for impact, with a 183% increase in enquiries
How Versantus helped Guides for Brides enhance their website design and user experience, resulting in a 183% increase in enquiries through strategic UX improvements and AI-powered optimisations.
The challenge
Guides for Brides needed to enhance their website design and user experience to drive more enquiries from visitors to wedding venues and suppliers. They also wanted to leverage AI tools to reduce manual work and improve efficiency.
Our solution
We provided ongoing development support, redesigned key sections of the website with improved navigation and search functionality, and implemented AI tools for image management, content optimisation, and SEO improvements.
Results & impact
The implementation delivered measurable improvements across all key performance indicators.
183% Increase in Enquiries
Dramatic improvement in lead generation through enhanced UX and AI optimization
Enhanced User Experience
Redesigned website with improved navigation and search functionality
AI-Powered Optimization
Automated image management, content optimization, and SEO improvements
Reduced Manual Work
Streamlined workflows and automated processes for content management
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