How to digitise one of the biggest events on the planet
Transforming Badminton Horse Trials from manual processes to a fully digital platform with live streaming, online registration, and mobile-responsive systems for 600+ trade stands.
The challenge
Badminton Horse Trials needed to digitise their event management processes, moving away from manual paper-based systems for managing 600+ trade stands, rider registrations, and contractor bookings. They also needed live media streaming and digital engagement solutions for one of the world's biggest equestrian events.
Our solution
We developed a comprehensive digital platform including live media streaming, online registration systems for riders and trade stands, live scoreboards with Amazon Echo integration, and mobile-responsive booking systems that replaced manual processes.
Results & impact
The implementation delivered measurable improvements across all key performance indicators.
Live Media Streaming
Implemented live video streaming and real-time scoreboards with Amazon Echo integration
Digital Registration System
Online registration system for 600+ trade stands with automated booking
Process Automation
Reduced paper-based processes and admin time through digital solutions
Enhanced Digital Presence
Mobile-responsive platform for riders, contractors, and visitors