Meech International
Turning product knowledge into a triage tool
Meech make static control and air technology for production lines, sold through distributors and overseas offices. Their pre-day survey kept pointing at the same two things. Distributors and agents ring or email with questions that have already been answered somewhere, and the marketing team cannot film usable footage in dark, dusty factories.
So we set two briefs: build a tool that reads a customer’s issue, finds the answer in Meech’s own literature and hands a draft reply to a human. Or build a studio that generates accurate product images and video on demand.
- The Tension Neutraliser A complaint triage dashboard with a proper static control pun for a name. Paste in a customer issue and four agent steps pull out the product, serial number, category, warranty status and risk level, ready for a person to check and reply. It arrived with its own marketing site and a Request a Demo button.
- A cabinet cooler sizing calculator A self-serve tool that walks a customer through sizing a cabinet cooler, from ambient temperature and component power to cabinet dimensions and an ATEX/IECEx hazardous location toggle. It looked less like a hack and more like a page from meech.com.
- A mobile-first prototype One team built for the phone instead of the desktop, with sliders and a live score dial, demoed straight from Bolt onto the big screen.
The best ideas started offline. One whiteboard set out the bot’s personality next to the serious work: confetti for the thousandth complaint, an overly empathetic mode, and a bot that occasionally breaks the fourth wall.
What happened next. All three teams are taking their projects further and presenting them to the Meech board in September. The marketing team used what they had learned to finish a product video that same week.
