Real missions, real outcomes
Each hack day was tailored around a real challenge from the client’s business. See what we’ve built recently.
AI Coaching Platform
Primeast deliver leadership coaching programmes using diagnostic tools like Insights Discovery and Leadership Circle 360. The challenge: coaches spend hours reading PDF reports before each session, and learners lose momentum once coaching ends.
Three teams built an AI-powered coaching platform that reads diagnostic PDFs, extracts key insights about strengths, blind spots and development areas, then generates personalised action plans and ongoing coaching nudges across an 8-month journey.
The finished prototype included a dashboard with journey progress, a leadership profile with data visualisation, weekly reflection prompts, and AI-generated coaching commitments — all deployed as a live, interactive web app.
AI-Powered Content Helper
Audley Villages manages 19 luxury retirement communities across the UK under the Audley and Mayfield brands. The challenge: producing consistent, on-brand marketing copy across all villages — from event posters and social posts to property descriptions and image libraries.
Working in small teams at one of their village locations, participants built AI-powered content tools including a brand tone checker that flags off-brand phrasing and suggests alternatives, a property description generator that creates listings from floor plans and specs, and an image tagging tool to help organise their large untagged photo library.
Other teams explored AI-generated village event materials, with one group creating an illustrated character mascot using AI image generation that brought genuine delight to the room during show-and-tell.
Smarter Events & Lead Management
Guides for Brides is the UK’s leading wedding directory and awards platform. Their team tackled multiple missions across event management, lead scoring, and post-event PR.
The A Team built a “Smarter Events” suite — using AI to generate risk assessments for venues, create name badges from attendee lists, design event programmes, and automate post-event questionnaires.
Another team created a Wedding Industry Lead Prioritiser — a tool that scores and ranks sales leads by pulling data from URLs, Google Maps, and CSV uploads, checking for Google Business profiles and directory listings to prioritise outreach. A third team focused on Event PR automation — generating social media posts, press releases, and media contact lists for award winners.
